I love teams that hustle and never give up. Gunnar Holmstein, the CEO of Clara wrote a blog post about Bootstrapping. That is the fun part of being an entrepreneur, it is easy spending money believe me I know! but making money without spending money for that you need to hustle and have a broader vision and purpose of why you are doing what you are doing. If you are not willing to sacrifice it all for that one burning goal, that vision, Entrepreneurship will beat you down to the ground and leave you as pulp. Here is the video of Sara Blakely, founder of Spanx, talking about how she took $5,000 and an idea for footless pantyhose, and turned it into a multi-million dollar women’s undergarment business. She talks about a number of things related to building a business, being an entrepreneur and hustling with the Purchasing department of Nieman Marcus. What I took out of her journey was that she did not give up, it took her 2 years to go from idea, product design to selling but she hustled her way through the whole process even landing on the Oprah Winfrey. She has grown the company through bootstrapping and word of mouth marketing. I am thinking could she have validated her idea by buying some Facebook Ads? or Google Adwords? had a landing page with the picture of her product sample? with a buy button? Sure it could have worked. That is what we talked about in the session yesterday. I have written about how the Internet based commerce has changed. Now, you don’t need even $5000 to make a sustainable business but the journey is hard, it has a lot of curves and bumps if you are not willing to do what it takes to make it, you will be left with bruises and bump marks. Check out the part where Sara is talking about how she hustled to get a Crotch Machine! it is funny! and she is a natural sales person, you can tell. Goes back to the book Tipping Point. You need the right person telling the story, you need stickness and context for any idea or product to become a social epidemic or as they say these days to Viral!
Hustle, Bootstrap do what it takes!