Posts tagged ‘Entrepreneur’

June 25, 2014

Permission less Innovation

prime-air_high-resolution02It is painful to watch the obvious play out in the US. I don’t know if you have been seeing what is happening with legislation and regulations around all the innovations that Entrepreneurs and Startups have been doing and how the incumbents have been coming up with resistance through lobbying and permission raj. The latest is the FAA ban on drone technology to deliver packages. No-one knows if this thing is going to work but before that we need to go and get permission to experiment? Makes no sense to me… There a numerous accounts of this happening in the Hospitality sector vs Airbnb, Taxi services vs Uber, Privacy concerns, Net Neutrality and so on and so forth. I think as these debates play themselves out what is an entrepreneur to do? wait for the legislation to give them permission to innovate? I really do believe the machines have taken over, we just need to figure out a way to make this as easy as possible. I believe tremendous value can be created if one can innovate in a place where there is no need to get permission to innovate, say a place like Iceland, of course we have a legal system and regulatory bodies but I think value creating legal things can be built here and tested without causing any challenges to the livelihood of people or displacing a large population as it could do in some of the larger industries in the larger markets. Actually, innovation is needed in a small place like Iceland because there are not a lot of people here. Icelanders have innovated on many fronts, namely Energy, Education, Fishing and Home heating and Broadband (did I mention I get lightning fast broadband in my home through Fiber Optic Cables, and that is standard).

The biggest value is going to be in the field of Software that creates value on top of Networks. I think that makes a lot of sense in Iceland and I have enough case studies to prove that this works. I am not stopping with my arguments, I am putting my money where my mouth is. I am investing in all of these things in Iceland. So if you are scared about the legal ramifications of starting a business in Iceland with innovation as your core, just talk to me. We need to embrace change as change is coming… there is nothing we can do about it other than get ready and prepare and be well equipped to manage ourselves in the change.

June 11, 2014

Intrapreneurship in Iceland – the story of Tempo

I believe startup thinking or entrepreneurial mindset is not limited to startups and entrepreneurs. I think anyone in any job can put on the hat of an entrepreneur and try to change their job, their career or even their big corporation. It is difficult but the challenges are no different than when one starts a new company or embarks on an entrepreneurial journey. Today we have a guest blog by Jessie VanderVeen, the Marketing Manager of TM Software a company that was born out of the financial crisis in 2008 within a large established IT company in Iceland. I think the story is inspiring and everyone who is part of a large organization can take note and innovate their customer service, product development or how you do your day to day activities. Here is the story of Intrapreneurship in Iceland:

By Jessica VanderVeen, Marketing Manager at Tempo

Tempo’s story is one of resourcefulness, resilience, and a bona fide need for adaptability and change during a time when Iceland’s economic environment demanded these very things. Our existence came to be out of a need to build agile solutions for real problems faced by real users — our own at TM Software.

TEMPO timelineBack in 2006, TM Software (a software development company headquartered in Reykjavík) implemented Atlassian’s popular project and issue-tracking platform, JIRA, throughout our organization. The developers on our custom web solutions teams loved JIRA, but were using an external platform to plan and track their time spent for client billing purposes, as well as for internal payroll. As a company that embraces Agile methodologies, this created a lot of hassle, headaches, wasted time, and even the possibility for inaccuracies. We needed an agile time tracking and planning solution that was so tightly integrated with JIRA, it felt like a part of the platform. We also wanted to measure how we used our time and whether we might improve our efficiency or better allocate our resources, and we needed reliable data to help us with those endeavors.

Initially, a handful of developers at TM Software was assigned to build the agile time tracking and resource planning plugin — now known as our Tempo Timesheets add-on — we so badly needed, and launched it for internal purposes. We ended up liking the solution we built so much, realized that there simply wasn’t a comparable solution available on the market, and launched it externally one year later with notable success.TEMPO facts

For several years, TM Software focused solely on building custom web solutions for customers, so the decision to launch into product development was a significant one — a leap that ended up benefitting us more than we initially anticipated.

We were able to accomplish this transition by bootstrapping: staying lean, making strategic decisions, and expanding only as our needs and resources evolved.

June 10, 2014

Liad Agmon on how to get lucky – Startup Iceland 2014

This was one of the funniest talks in the history of Startup Iceland. Liad has a flare for delivery and timing. I am pretty sure he would have been a great stand-up comedian. He used to write jokes for scripts while he was in school. Of course there is a fantastic lesson in the talk about how to get lucky… no, no I mean with being an Entrepreneur and how to get your business up and going. Hint, persistence and having an open mind is the key. Listen to the talk, you will see what I mean.

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June 4, 2014

Startup Iceland 2014 – Done!

Ben at Startup Iceland

coverage in Channel 2 News in Iceland

Wow! what a ride, it was so much fun to hear all the great talks, meet so many young, upcoming and established entrepreneurs in Iceland participate in Startup Iceland. Startup Iceland this year engaged the whole stack of the community, we had people from the Government, Financial Institutions, Universities, Students, Entrepreneurs, Service Providers and people who were just curious to see what this is about. The mentoring sessions was also very well attended, although I screwed up and did not do a good job of preparing for the mentoring session. Oh, well, we learn and try to do better next time. I was impressed by the participation, networking and discussions that was going on during the coffee and lunch breaks. I am happy to say we packed the house and I believe everyone learned something new, got a new connection and built a bridge to cross some of the chasms one faces in this entrepreneurial journey.

John Biggs interviewing Jenny and Bre about MakerBot

John Biggs interviewing Jenny and Bre about MakerBot

I am so thankful for all the Speakers, Mentors, Sponsors, Harpa Concert Hall and Conference Center facilities and project team there, Reykjavik University leadership team and project managers there and all the volunteers who put their heart and mind into making this event come alive. I am truly blessed to get a chance to work with you all. I know my wife is going to kill me, I cannot wait to organize Startup Iceland again next year. I committed 10 years to building a sustainable startup ecosystem in Iceland and we are 4 years in and 6 more to go. I know with the momentum that we have gathered in the last years, we will continue full speed ahead… As Bre and Jenny from MakerBot continually reinforced to us with their MakerBot Way during the event.

I have to admit that this event is great personal learning experience for me and I learn so much from all these awesome speakers, leaders and influencers who come here and share freely their wisdom. What a way to learn. I am incredibly motivated to start working on a roster of speakers for next year. We will continue to get all the video content ready and start sharing the same through startupiceland.com, I will definitely blog about it so watch this blog post, or do me a favor and just subscribe to it that way you can get it in your promotions tab of gmail.

Lots of exciting ideas and suggestions came up during the event. I will be blogging about that as well so watch this space.

 

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May 28, 2014

Startup Iceland – Less than a week away! Shout out to all those who make it happen

Startup Iceland 2014 is less than a week away! I am so excited about meeting all the entrepreneurs and the great speakers who are coming to Iceland and to hear the stories of Icelandic entrepreneurs. Startup Iceland as an event will not be possible without you all buying tickets and participating and the generous support of all our sponsors, volunteers, vendors and key service providers. When I started on this journey, I had no clue how to get an event organized but with each and every years, our wonderful sponsors take a chance on us and make this possible.

Icelandair Group – Icelandair Group has been an anchor sponsor for Startup Iceland. Bogi Neil Bogasson the CFO of Icelandair Group and Addy Olafsdottir the Marketing Manager have been great supporters of us getting this event on the map. They understood right away in 2012, what I wanted to create, an Iceland Airwaves like event for Entrepreneurs and Startup Founders. Thank you again for your continued support and encouragement.

Nysköpunarsjödur – Helga Valfells one of our speakers this year has been a big supporter of Startup Iceland. I think Nysköpunarsjödur is an important investor in startups in Iceland and they have played another anchor role in the development of a Startup Community in Iceland. Helga thank you for your continued leadership.

Eyrir Invest – I respect and admire Thordur Magnusson, who has been a sponsor and supporter of Startup Iceland since the beginning. He has played a key role in the development of the startup community in Iceland and I know they will continue to participate and invest in the development of Iceland as a startup place.

Frumtak – Eggert has been a supporter of building a startup community in Iceland and this is the second year that they have sponsored the event. Thank you team Frumtak.

Nasdaq OMX – Kristin and Pall have been big supporters of our initiative to build companies from the grassroot level. They see the potential and opportunities these young companies show and I think a fully functioning capital market is an important piece in the puzzle of building a startup community. Most of the investors who invest in Startups and Entrepreneurs need to see a liquidity event and having a fully functioning capital market is a great value. We thank them for their support of Startup Iceland.

VÍB – Our new sponsors of Startup Iceland is VÍB, the Asset Management and Private Banking service of Islandsbanki. I used to work at Islandsbanki and the team there has always been supportive and I really happy to see them participate and contribute and really add value to the Entrepreneurs and Startups. Thank you Kjartan, Haraldur, Haukur, Bjorn and the test of the team at Islandsbanki.

The US Embassy in Iceland – Paul O’Friel the Deputy Chief of Mission, Paul Cunnigham, Brad Stillwell, Helga Magnusdottir and everyone in the embassy have been so generous and gracious about supporting this initiative that I am humbled by this. I am looking forward to the new Ambassador to take office and build more bridges for Entrepreneurs to the US.

Icora Partners – Gunnar Tryggvasson who is a speaker in the event has been successful in raising capital for Meniga one of the startups that came out the financial crisis in Iceland. Meniga has become a big company now in Icelandic standards. It would be interesting to hear how Gunnar was able to get this done for a Startup.

WEDO – GRE or Gudmundur Einarsson has been supporting and helping all our initiatives, through the design, development and maintenance of the StartupIceland.com website. GRE and his team are key members of Startup Iceland. We would not have been able to launch the conference without a platform like the website that was created by WEDO.

Reykjavik University – Ari and Kristinne have been instrumental in getting the whole Reykjavik University behind the entrepreneurial development efforts. They have given us the premises and hosted the hackathons, provided the infrastructure to facilitate creating an environment that fosters startup community building. Thank you again.

Deloitte – The leadership at deloitte have been very positive towards what we have been doing with Startup Iceland and they provide all kinds of help, for once they allow Agusta my wife who works for Deloitte to take time to help me with this crazy endeavor. They provide us with Administrative and Secretarial help during the event. Provide mentoring for entrepreneurs as it relates to the services they provide. I am very thankful for their support.

Practical – Helga, Marin and everyone in Team Practical were instrumental in coordinating all the speakers’s itineraries and schedule. They were such a pleasure to work with and they have the can do attitude to get anything done. I am very thankful for their service and effort.

Ölgerdin – All the caffine drinks and water during the hackathons are provided as sponsorship by Ölgerdin, Andri their CEO has been always receptive and wants to really help in the effort. Thank you Andri.

TeqHire – Stefan and Kristjan are key core team members who have been preaching the Startup Iceland gospel. I am really excited to see that they have found a business model that enables them to serve startups and companies all over with find talented IT team members. There is a big gap in the market on how to find these people and I believe Stefan and Kristjan are onto something here.

Paula Gould – Paula is tireless in helping put the event together, curating speakers, managing public relation and media, coordinating things and just being awesome and getting things done. She is a leader and a valuable team member in any team. Thank you Paula.

Last but not least my wife Agusta, she is basically brings balance to the force. I am really lucky to have married such a smart person. She bring sanity to our household when I go do crazy things like host a conference in Iceland, she makes it happen with her organizing, discipline, courage and love. Thank you Agusta mein. I don’t know how I will pull this together without you.

There are a number of people who continue to support, help and be cheerleaders to this initiative, Toti and Helga with Mobilitus, Alex Richter with Think GeoEnergy, Haukur Gudjonson with Bungalo, The team at Klak Innovit. If I have left out someone please bear with me just been a whirlwind of activities that my brain in swimming. I thank each and every entrepreneur for being who you are, you are my tribe and I am at your service. Please reach out to me if there is anything that I can do to help.

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May 21, 2014

Hubris and Learning

Gowy-icaro-pradoHubris according to Merriam Webster is a great or foolish amount of pride or confidence. I meet and talk to a number of entrepreneurs and investors, I am always on the lookout for characteristics of Hubris. I am not being judgemental, but what hubris does is it gets in the way of learning. If you are super confident about yourself or pride yourself about what you know you are eager to learn. I see it mostly in those who have money, they act like they know it all, unfortunately nobody does. I have seen it even more when I used to work in the bank and when I walked into the trading room and when the market was going up, you could feel the pride and self confidence swelling in the room. Oh, yes, I have smoked this feeling too but I never inhaled (famous words spoken!).

I always remind myself to de-link my identity or my pride from the success or failure that I face. Believe me I have faced plenty of both, failure used to hurt me and success used to make me feel like I am the king of the world. I have been doing a lot of thinking and practising flipping the switch on these feelings, i.e be humble when I see success and become extremely curious, open minded and in a positive learning state of mind when I see failure, just like a scientist or explorer should. I think I am onto something here…

I have written about being humble, humble is the word that I would like to remind myself when I see entrepreneurial hubris. I find that I don’t learn when I am feeling hubris, I tend to think I know it and guess what? the Universe has a way of knocking me on my back. I have tried to learn from it but it is hard. Your ego is hurt, you start to look for escape clauses to lick your pride and start pointing fingers at everything else to absolve all responsibility. I think that is a wrong but normal human reaction. There are too many instances to write about and I will just stick to writing about my radical self inquiry around these events.

Startups or being an Entrepreneur is to be a problem solver. You cannot get every problem right, you screw up sometimes. The learnings that you get out of those screw ups is what I want to focus on. Most startup founders struggle with the 3 big milestones of starting a business and building a team. The 3 big milestones that every entrepreneur needs to focus on are:

  1. Product or Service to Market fit – the question you need to ask to achieve this milestone are, do you know the size of your market? do you know how to get in front of the market? do you have something unique, different or valuable to offer this market? Does the market value it the same way as you do? Are you able to make the market choose your offering? what is the cost of making the market to choose your offering? How long would it take to get in front of the market and in what quantity would it cover the cost of the offering? You would be surprised how many entrepreneurs that I meet who have not thought through this. The expectation is not that you have thought through everything but you need to have a clue on how to get in front of the market to experiment and find answers to the other questions.
  2. Revenue scaling – Do you know how to scale your revenue, given you have solved the first milestone problem? What rate can you grow the revenue? What is the cost of growing the revenue? How long will it take to pay for the cost of achieving revenue scaling?
  3. Internationalization – Most of the startups and entrepreneurs that I see understand the need to build products and services for the global market because you can. I have written about how cost effective it has become to start companies, but that is it… it is easy to start something but it takes considerable resources to build a company. Most entrepreneurs underestimate the capital requirement to scale businesses. I think the smart way is to know what market you are going after and what it would cost to become global. You don’t have to know all the numbers but a ballpark would help. For example, if you are building a Software As A Service (SaaS) business then it is relatively easy to estimate the cost of each of the above three milestones. And today every software business needs to be SaaS business otherwise you are doing something wrong or you are in a very specialised business which is going to take you much longer to achieve the first 2 milestones. Internationalization requires a huge amount of time invested in cultural understanding, communication and allowing international teams to absorb and volunteer their hearts and their minds to what you are doing. I have seen so many investors get so impatient with internationalization. They believe it is magic. I can assure you there are no miracles and magic in building teams. It is hard work, experimentation and building trust.

I am usually dumbstruck when I meet Investors who invest in Startups who have absolutely no clue on how to get Startups and Entrepreneurs whom they invest in to achieve the above 3 things. They just expect magic to happen. Building a business is hard work, it takes effort, skills, perseverance and talent. I have seen investors throw the baby with the bathwater because an experiment failed. In addition, I also find Investors who are from one industry apply the principles or what worked in that industry to work in another industry that is totally different. Again it is not going to work. If there was a cookie cutter methodology to build businesses we would have figured it out and everyone would know it. The classic mistake that I see with Investors is to think that they know the business better than the entrepreneur. The truth could not be far from it. An investor needs to be a mentor, a guide, someone with experience willing to help the entrepreneur or startup founder along the way and to bring connections and networks that the startup founder or entrepreneur does not have. I have seen very few investors who fit this bill and the ones who fit the bill are usually the ones who have survived the test of time.

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May 19, 2014

Voted the Startup Journalist of the year in Iceland

NSA_logo-fullI could not believe that I was nominated as a Startup Journalist of the Year in Iceland by The Nordic Startup Awards. You can guess how delighted I was when I saw a tweet last evening that I Won! It was a great feeling but also very humbling. I have been writing about the Startup Community and Ecosystem and Entrepreneurship from my eyes in Iceland since 2009, I never thought this blog was anything but a resource for Startup Founders and Entrepreneurs. I started writing because I thought maybe someone out there might see what we are going through in Iceland as Investors, Entrepreneurs and Startups interesting and could provide some inspiration, knowledge and resource so their journey is easier. Well, not easier but atleast they could relate and say, yes, I understand and I am not alone in this path. This award is a big recognition to the readers of this blog, without them reading, talking about what is being written here and sharing that with their community, it would have not got nominated in the first place.

We all seek connection, a sense of belonging. I almost naturally gravitate towards my tribe, which is the tribe of Entrepreneurs and Startup Founders. I made it my mission to help my tribe and this blog is nothing but that mission coming alive. To be recognized by the Nordic Startup Awards is another testament to the fact that if you are passionate about something and genuine about the mission and work hard at living the mission the recognition comes. I am constantly asked why do I do this? I do this because it could help someone like me struggling to find a path, I remember distinctly when I was fired from my job because the entire financial system in Iceland collapsed… I was searching for an outlet to release my inner voice, to say that it is ok and everything will be fine. I write because I was inspired to write by my mentor Brad Feld and Fred Wilson and Mark Suster and million other blogger who are relentless in writing and using writing as a means to express their thoughts, ideas, action and to build a community.

So, here is a last piece of thought…  There is nothing stopping us from putting down our thoughts, there is something therapeutic about writing. Use the tools like any of the blogging platforms like Tumblr, WordPress, Google+, Blogger etc Pick a subject that you are passionate about and be disciplined about writing about it regularly. I used to blog everyday, I do that at times but I also take breaks from blogging to gather my thoughts. I find blogging and writing as my creative outlet, it may not be the best or beautifully written but it helps me think. Brad wrote about this recently. I attended TEDx Reykjavik over the weekend and one of the speaker was Guðrún Ingibjörg Þorgeirsdóttir, and I connected with her talk titled “How writing changed a life”. Get your computers out and start writing.

Here are all the other winners in the Nordic Startup Awards, really proud to be in this list… all of the winners and nominees are doing a great service to the Startup Community in Iceland and I bow to them and I hope more people and companies volunteer their hearts and their minds to building a sustainable startup community in Iceland.

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May 18, 2014

Startup Iceland Mini Events

nordursaltAs a build up to Startup Iceland at the end of this month, WEDO one of our sponsors and partners started organizing Mini Events to get people talking about startup and entrepreneurial stories, we had stories of Nordur Salt a company focused on making our food experience unique by making one of the best Salt in the world, using sustainable methods and sustainable energy. I think the message is fantastic. I love stories like this, an Entrepreneur going on a journey to build something sustainable and contrarian. Check out their website, and this feature of them in Iceland Design Center, it is really cool. Here is a small video describing the story.

140305_-_iglo_and_indi_1The mini events provides a platform for Entrepreneurs to gather, connect, tell stories and learn from each other what is working and what is not working. I think it is a powerful tool. Startup Communities are made of these kinds of activities. I continue to ask the question, why don’t investors and others who should have an interest to get to know these entrepreneurs and startups show up to these events? What is interesting to me is that there are so many small companies like these that are being created in Iceland, the creative force has been unleashed after the financial collapse in 2008. BTW, Iglo and Indi was formed in 2008. So was Meniga and Startup Iceland and CLARA and DataMarket and GreenQloud and Mobilitus and Plain Vanilla Games and Tulipop and many many more companies. I believe a crisis like what happened in 2008 has really created tremendous economic value in Iceland. I continue to get questions whether the economic troubles of Iceland like the currency controls etc really impact investments, sure it does, but Entrepreneurs and Startups are not thinking about those things, they are focusing on building value and creating products and services that are sustainable, unique and beautiful. Makes me very optimistic about the Startup Community development in Iceland. I have committed 10 years to this journey and I will continue to write about and do everything in my powers to create a vibrant sustainable startup community that is entrepreneur friendly and creates a culture that fosters value creation.

AR-140519160The next story was about Iglo and Indi, a children clothing designer and manufacturer from Iceland. The team at Iglo and Indi have done a great job of marketing their message, putting the kids first in terms of the clothing, comfort and family. It shows in the product the level of attention and care that has gone into making this product come alive. In the age of mass production at the lowest cost, sustainability and design is given the least of the attention.

Our second Startup Iceland mini event got coverage in one of the online newspaper in Iceland, here is the link it is in Icelandic but you get the story. We plan to run these mini events throughout the year to help everyone network, connect and share stories of what is it about being an entrepreneur and building a community of people who are creating value and deciding to take ownership of their lives.

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May 13, 2014

Tulipop Founders – Signy and Helga – Speaker Profile – Startup Iceland 2014

map Startup Iceland is almost here, if you have not booked your tickets please do it. We have a great line up of speakers. Two of the speakers are Icelandic Entrepreneurs Signy Kolbeinsdottir and Helga Arnadottir, the founders of Tulipop, a kids adventure land with a bunch of unique characters. What is interesting about these characters is that it breaks some of the stereotypes that we see in kids stories and characters. There is Gloomy, the adventure seeking and courageous female character and Bubble a cheery, fun loving and timid male character. The stories and settings are in an imaginary island. The story of Tulipop is unique in the sense that both the founders came together after the financial collapse and decided that they wanted to create things, Signy the illustrator and creator of all these characters and stories got really stuffy working at things that she was not really passionate about. Helga comes from the project management and MBA background to take the concept to market and build a company that both of them are passionate about. Tulipop characters and merchandises are unique, high quality, very well crafted and made and sold all over the world now.Helga_Arnadottir-342x227 It is a great story, but they are just in the beginning stage of building a great company. Learn how they are building this world that is now being loved by kids all over the world.

It was interesting to visit their office in Hverfisgata, where tourists stop by and buy the merchandize and get autographs from Signy on them. Maybe the tourists visiting Iceland see something in Tulipop. I believe companies like this are abound in Iceland, many ideas are being created and are on the verge of breaking out, but the funny thing is change itself happens immediately, but preparing for change takes time.

signy_kolbeinsdottir-342x227
Mission of Startup Iceland is to build a sustainable startup community in Iceland and to share the journey, so we can learn to build these kinds of communities everywhere. It is a great pleasure to see up coming and break out companies presented in Startup Iceland. The previous entrepreneurs who have presented in Startup Iceland are from companies like Clara, Plain Vanilla Games, reKode (skema), Mobilitus, Re-make Electric, GreenQloud etc all of them have gone ahead and are building great companies. I believe Startup Iceland is a platform for Startups in Iceland to be showcased. If you have a startup and want to participate reach out to me. All the speakers who come to Iceland have been generous to allocate Office Hours on June 3rd in Reykjavik University. All the participants have an opportunity to schedule time with the guests, connect, network and build bridges. I wrote a while back about 2 must have skills to be cultivated by Entrepreneurs and Startup Founders, you get to exercise both of those skills during Startup Iceland. Building a company is a hard job, initiatives like Startup Iceland really help local startups to learn and also to be found. In this hyper connected world of Facebook, Twitter, Google+ and LinkedIn, it is very easy to get lost in all the hype, but nothing is more practical and impactful and cost effective than participating in events like this and talking about your startup. Even if you are not a speaker, just being in the audience and networking during the breaks and connecting with other entrepreneurs in Iceland and from around the world can be a unique learning experience. I take every opportunity to meet an Entrepreneur as I learn so much, but it does not happen on its own, we all need to make the effort and take that first step and say yes when opportunity comes knocking. I am excited to learn about Tulipop and where they are going with their vision. Believe me it is not small! They want to give Hello Kitty a run for its money! thats bold…

Here is the video of panel discussion where Thor Fridriksson the founder of Plain Vanilla Games and Sessilja and Vala from Startup Kids talk to John Biggs from TechCrunch.

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May 8, 2014

Thubten Comerford – Speaker Profile – Startup Iceland 2014

ThubtenHeadshot-305x460We have over 2.4 billion people online now and about 2 billion are on the way. In this hyper connected world no longer are you selling your product or service in your neighbourhood, you customers are everyone who is connected to the Internet. As exciting as that sounds, it is not always obvious or easy to get in front of all these people and get them to consider your value proposition or buy your product or service. If you are an entrepreneur the most difficult part of building a company is building an audience and converting a large percentage of those who listen to become your customer. Building an audience is hard, believe me I take a lot of meetings with entrepreneurs and they throw words like Search Engine Optimization, Social Media leveraging and also we will find the “Growth Hacker”, yeah! right! There is no easy way to build an audience, getting in front of a million people is bloody hard. I don’t care what Facebook says, they have changed their algorithm to a point where you have to pay to get in front of the audience. Well, that is Facebook’s prerogative. That is why I am so excited to hear about how one of our guests to Startup Iceland Thubten Comerford has built his audience. He has been named the most connected individual on LinkedIn. If you are an entrepreneur or a startup founder or even an established business, you need to attend his talk. He is going to talk about how he built his audience. Here is a brief profile of Thubten. Thank you Helga Waage to connect me to Thubten.

Acknowledged by Business Insider as one of the “Best Connected Entrepreneurs” in the world, Thubten Comerford is a seasoned business builder who actively mentors startup founders in Portland, Oregon, and across North America.

He has interviewed hundreds of startup founders for his blog, Startup Weekly, which he co-founded in 2010.

Thubten’s primary business is his social marketing agency, WePost Media Social Marketing, which provides social marketing for businesses of any size. With more than 1/4 million followers on his personal and business Twitter profiles, he is a demonstrated master of audience building.

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