Posts tagged ‘Google’

October 15, 2013

Startup Genome and Startup Event Calendar – Iceland

The mission of this blog is to be a resource for entrepreneurs, startups and everyone who wants to learn about the entrepreneurial life. Why I do this is because I have made it my mission to build an antifragile startup ecosystem in Iceland. I have written a lot about how my analysis of why this is not such a bad idea and how I am also putting my money where my mouth is. In continuing with that development, I was happy to see that Startup Genome project has included Iceland as a region. If you have not explored it, you should. I would encourage you to go and enter your company in the Startup Genome Database, it is a easy way to keep track of all the companies that are being created in Iceland. In addition to thisStartup Genome Iceland, I would recommend that you go and register yourself and your company in AngelList, Crunchbase etc do the work needed to get your name out into those places where people are searching for Startups. It is important aspect of building a company and your startup.

Toti suggested another brilliant idea that came out of another Startup Community that is very similar in development stage as Iceland, Portland. Portland has an online calendar that lists all the activities that are ongoing in the Startup Community, called Calagator which is a unified calendar for the technology community of Portland, Oregon. It is an all-volunteer effort and they encourages anyone to import, create, and edit events. I think having something like that will be awesome for Iceland. I also think It is great way to schedule events and see in a glance what is going on in the area or region. Of course given that everyone who is part of the Startup Community is in one of the Facebook groups is a great thing in Iceland but it might also prevent new people from getting to know about the Startup Community in Iceland. Having an open calendar that is crawlable by Google or DuckDuckGo or Bing or whatever search engine of choice, enable serendipitous discovery of meetups and new community members joining this growing community.

Toti has volunteered Mobilitus and I have volunteered GreenQloud to host this application build using an open source software from  to have Iceland’s own Calendar of Events. I think both of these online resources need to be kept upto date, so we need you all to participate and update your startup or a startup you know into the Genome. Add a calendar event to the new TBA calendar for Iceland.

October 8, 2013

Investment Thesis and Strategy

Since I announced that I am setting up a Syndicate, I have had some requests on what and how I plan to implement this. And I really happy that 2 people have already committed to support me in this initiative. I think more would join if they understood how all of this worked. I am going to write a series of blog posts outlining how I am thinking about this and why I believe this is the best way to disrupt investing in Iceland. For those of you wanting to see how Angel Syndicate Works, check out this linkFAQ is here.

I had posted a link to a Prezi presentation of the pitch for a Venture Capital Fund in Iceland that I started putting together in 2009, the vision remains. Here is the presentation:

Investment Thesis

Investment Thesis Prezi

I believe there is enough raw materials in Iceland to build world class companies in Iceland, like everywhere else it takes effort, networks, resources and strategy to execute on that. Iceland has one of the best infrastructures in the world, I am saying that after living in different continents and countries. I believe that software is going to run everything, those who are building software to solve some of the challenges that we are creating are going to create value. My investment thesis is very simple, lets look back each decade for the last half a century. In the 1960, it was companies like Digital, IBM, etc the micro computer manufacturers, in1970s it was Apple, Atari, etc the mini or personal computers, the focus was on hardware and devices, in 80s it was companies that wrote software for those devices like Microsoft, WordPerfect, Lotus, Apple, in the 90s it was the networking companies that connected these computers like Cisco, Sun Microsystems, Juniper Network, Nortel Networks etc, in the 2000s, it was the software companies that wrote software on top of the connected networks or the internet like Yahoo, Ebay, Google, Amazon etc and 2010s it is software companies that are building applications on top of the new internet infrastructure like Apple, Android, Facebook, Twitter, LinkedIn, Blogging platforms etc so my thesis is that any company that is leveraging the new infrastructure to build applications in an industry that is inefficient compared to the speed of the internet will be disrupted and value created. The neat thing about this is that the disruption can happen from any part of the world, including Iceland.

Anyone can come up with the above idea, as I have written before ideas mean nothing if not followed through with execution. Through the Angel Syndicate I plan to invest in this thesis. I have a proven track record, and of course I got very lucky with our investments. We sold the first company that we invested in to Jive Software, the second company that we invested in is growing nicely. The third company that I am involved in is moving in the right direction but still a lot of work to do. The thing about what we do is that it is hard to predict success but what we do know to do is work with entrepreneurs to increase the odds of success and reduce the odds of failure. Most of the challenges in Icelandic startups is related to Marketing and Sales, Team development and scaling the product or service. Those challenges are not easy to solve if not impossible. The motivation to do this is always to build a sustainable startup community and ecosystem right here in Iceland, if we are able to make it worth everyone’s while who are willing to participate in the journey so be it.

July 15, 2013

Startup Management – Masterfully Curated Resources for every startup

SUM_Logo2Fred Wilson wrote about an AVC regular William Mougayar is building an education oriented community for entrepreneurs called Startup Management (SUM). I wanted to bring attention to this aspect of a Startup, I have written about this before Startups are not a small form of a big company. The management of things in a startup require different sequencing than in a traditional company. This sequencing is not rocket science but harder because you need to figure out what you are doing makes sense i.e creates value to someone and make sure you have enough time to make sure that it pays for itself. There is very visual depiction of this, I say that doing a startup is like jumping off a tall building and making your parachute while you are falling and hope and pray that the building was tall enough or your parachute making skills are so great that you can make the parachute fast enough before you hit the ground. This analogy is visual and clearly shows what every entrepreneur feels when they are building a company, it is not all glamor, glory and pride, it is a lot of hours of blood, sweat and tears. Given that everyone acknowledges that this is difficult would it not be great if we could tap into a resource that gives us the roadmap? like what Fred has been doing with his MBA Monday Series, or Brad Feld has been doing with his Term Sheets series or Mark Suster on Sales and Marketing or building a B2B startup. I am sure there are many resources like this and Startup Management is going to SUM all of this together (did you get the pun?). So this blog post, I am requesting everyone to sign up for the Startup Management and get a curated list of topics from around the web about Startup Management. Fred, Brad and Mark are the first ones to acknowledge that what they share is only a tip of the wisdom that is out there on the internet and I am really happy to see that all this is aggregated by SUM. To give you a glimpse of what the content is going to be I am reposting the first digest that I got in my inbox:

Creme de la creme curation from William Mougayar, Must Read from this week.
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Visit Startup Management
As you start reading, I’d like you to consider forwarding this email to others in your network, promise? If you’re a VC, forward it all your portfolio companies. YES, all;- why be selective? If you’re a startup, send it to your customers, partners and internally. Let it go viral. I don’t mind. There is nothing like this email and Startup Management (SUM) throughout the Tech Startup world, so let’s get the word out. I know I’ve got your mindshare, so now let’s get SUM market share.SUM = Great articles users submit + Original stuff we write, + Posts from the Top 100 Tech Bloggers. And it’s complemented by a Library of content (50 categories), a Wiki of terms, and links to curated Videos and Books. It’s the single best destination for Tech startups and grownups to keep learning on the job and on the blogs.Startup Management is only one-week old, so I’m trying this new Email, a Week-end Roundup from the past week. It’s the crème de la crème from my personal curation of hundreds of weekly articles. This is a subset of what’s on the website, and it’s organized by topic. If I curate the best, write the rest, then you’ll need to read this fest.
CultureWhy it’s important to Create a Culture that Drives Success, Not One That Makes You Feel Good, so here’s the Ultimate Guide to a Startup Culture’s Evolution to get you there. And if Google is Retaining Top Talent Through ‘Employee Entrepreneurial Culture, so can you.Marketing
Do you know The 7 Heavenly Habits of Inspired Inbound Marketers or the Seven marketing mistakes most startups make? If you want more dynamite Marketing presentations, check out the ones from this week’s MozCon.

Startup Sales is Hard, But Hiring a Successful First Sales Rep is Harder, so you need to know When to Sell vs. When to Market to Customers.

Customer Discovery
How do You Discover What Customers Really Want?  Wait, don’t fall in the A/B Test Trap, so Ask Yourself the 6 Essential Questions before Running that A/B Test.

Here’s why it is foolish to Push for the “Perfect” Product.

Women in Tech
It’s incredible that Etsy Grew their Number of Female Engineers by Almost 500% in One Year, and here’s the story of a woman tech entrepreneur from Mumbai.

Scaling the Organization
Growth solves a lot of issues, but it also creates problems. There is nothing wrong inDeveloping Middle Managers at Startups, because your company will face 5 growing pains when transitioning from chaotic startup to accelerating midsize.

User Experience
Do you Experience Rot? And Is Your Website Guiding Customers To Lowest Effort Resolutions Paths?

Customer Communications
It’s a fact that Entrepreneurs Face Serious Communications Barriers. Be careful how you put your message out: 8 (Easily Avoidable) Ways to Lose Your Prospect’s Trust. Take a refresher on how to Grow Your Business Smarter with Conversion Rate Optimization, and give your users a Seductive Hook, If you can Find it Every Time. Here’s how to create a Create a Useful Value and Good Proposition. 

B2B Marketing
The Convergence of marketing and technology is an ongoing trend, along with the consumerization of the enterprise; so now you can Build a B2B Loyalty Program With B2C Tactics.  And find out How Marketing Can Deliver Qualified Leads, because Email Open Rates Continue to Rise. Are you new to Email Marketing? Find out How to Plan Your Lifecycle Email Marketing Plan.

Understanding your real competitors is important. Here are Lessons From Successful Entrepreneurs on How to Beat the Competition. 

Yes, it’s the other F word. Is there a “right” way to fail? Don’t let it get to your head. Head Games: Ego and Entrepreneurial Failure and How One Startup Had Millions In Funding And 100,000 Users — And Still FAILED.

Founder to CEO
You aren’t born knowing how to be a CEO, but you need to Stop being a founder, and start being a CEO. But remember, There are No Shortcuts to Intelligent Founder-CEO Transition. Why Organization is the key Character Trait and Skill of the Successful CEO, and how Drew Houston’s morphed from hacker to hyper-growth CEO. Sometimes, as you experience growth challenges, you have to Divide and Conquer.

You need to Build Brand Awareness First – Distribution Second, and don’t forget about branding when you’re doing online demand generation, because Growth Hacking is a Bridge to Marketing, so Make Marketing the Third Leg to Success, After Product and Engineering.

Quotes of the week
“I’m more worried about the billion or so people on Facebook every day, versus the 2 million people watching Fox News.” – Jon Klein, President of CNN

Hi, I’m Chris Schultz. You don’t have to be in Silicon Valley, but Silicon Valley has to be in you.”

About Startup Management
Startup Management is a single destination for the best content on management, strategy, organizational and marketing topics, including business models, revenue models and go-to-market approaches for startups and grownups. We mix curated, aggregated and original content, a tagged library of knowledge, a wiki, and links to videos and books, allowing you to quickly find what you need to know on-demand, on-the-job, and on the blogs.

What are we working on, next?
A single RSS feed for the whole site, an improved homepage, more articles in the Library, and a better mobile experience.
We migrated to a dedicated virtual server this week-end, so no more php memory errors, yeah! Thanks to AVC’er Dale Allyn who volunteered to help me figure things out.

That SUMs it up! Don’t forget to FORWARD —-> VIRAL is the way to Grow. If this email touched you, let it touch others.

William Mougayar
Founder & Chief Curator
Startup Management

May 2, 2013

Economics Shimeconomics

Iceland: Viking Rune

Iceland: Viking Rune (Photo credit: vicmontol)

The financial markets generally are unpredictable. So that one has to have different scenarios… The idea that you can actually predict what’s going to happen contradicts my way of looking at the market.
George Soros

I wrote a small comment yesterday about a news article that I read in Reuters, this article still comes up on top when you look for news about Iceland in Google. The title of the article is “Analysis: Iceland chooses lonely road back from economic segregation” by Balazs Koranyi. I am pretty sure Mr.Balazs Koranyi is standup gentleman and I don’t doubt his analysis is based on facts around what is going in Iceland because he writes for Reuters or atleast that is what one would think. The truth of the matter could not be far from it. I am sure Mr.Balazs Koranyi has never visited Iceland or met the people of Iceland. The article is based on quotes by some experts like “Investment Advisors”, “Former Bank managers” and “Economic Professors”, I don’t know these people but I would love to meet them to learn how they come to conclusion about something as complex as a country’s psyche because the article is about how Iceland is going to be lonely in its path to recovery given the current election results and the statements made by the leader of the political party which has been given the mandate to form the Government. Once again, I am not an expert and I usually remind myself to be humble when a part of my ego takes over trying to rationalize somethings that I observe and start making conclusions about them. The election results being one.

I believe that structural transformation of any economy even one as small as Iceland takes time. I have written a lot about this Structural transformation and I did not stop there I put my money, time and effort where my mouth is ie. I invested in startup companies in a space I believe can get Iceland out of the challenge of the Financial Crisis of 2008. Yesterday my bet was vindicated, the Software Company that we invested in CLARA (I wrote about it here and here) was acquired by Jive Software, a Nasdaq listed company in Silicon Valley. I will write a detailed post about the transaction later. There was a viral sharing and congratulations that was going on in Facebook. I am very pleased to see the result and it is even more sweeter when you read the analysis written by Mr.Balazs Koranyi.

My post yesterday on Facebook was

“While we are quietly creating value by Starting Companies like CLARA, GreenQloud, DataMarket, Meniga, Plain Vanilla, Mobilitus, ReKode… in Iceland mainstream talking heads are into pschyo-babble talk of economic isolation and what not. I am not sure who this Asgeir Jonsson is or Thorolfur Matthiasson but they are “investment advisors” and “Economic Professors”, they all should come to Startup Iceland and see how a country is reinventing itself out of a crisis.”

My invitation still stands, if you are a journalist or an expert or found this article searching about Iceland and Startups, come to Iceland, participate in Startup Iceland Conference, meet the young entrepreneurs who are changing the face of what Iceland is all about before you write about Economics of Iceland.

April 14, 2013

Traction brings money; Money does not bring traction

seedforum-logoI was at the Seed Forum this year, but I could not participate for the whole day but I attended the cocktail hosted by the British Embassy in Iceland. It was fascinating to see the British Ambassador pitching to the startups to look at UK to locate or move their startups when they scale out of Iceland… he even went to the extent of saying moving to the US was not a good idea :) I am happy to see different countries pitching to startups and entrepreneurs in Iceland to move to their country, it is good for the Entrepreneur and it is good for the Startup Ecosystem that there is growth path out of Iceland. I got a good impression of all the teams that were pitching. I have written about why Startups should not be focused on raising money. I am going to repeat this until I turn blue, the focus of the startup should be to solve a really itching problem, win customers and raise capital from the customer first. As much as I support the initiatives like Seed Forum, I really believe that it muddles the real issue facing startups and entrepreneurs. The Seed Forum this year had a famous Icelandic Entrepreneur and Cofounder of Opera, Jon Von Tetchner, actually he lived and worked in Norway but he is Icelandic. He had a very good talk and Q&A session about being an Entrepreneur. His advice and the advice given by Brad Feld and every other entrepreneur who has walked through the fire of creating a company and successfully transitioning says the same thing – Delay taking money from Investors as much as you can. Sometimes it is not possible i.e if you need machines, or equipment or buildings you need Capital but with startups in Software you dont need any of that or Capital to get started… that is one of the reasons that I am so bullish on the fact that Software based companies that are building solutions on top of the new Infrastructure of Cloud Computing, Google, Apple, Amazon, Twitter, Facebook, LinkedIn, Pinterest etc will be able to bootstrap much better, faster and get through the valley of death without pledging your soul to the devil, no, not all investors are bad but there are different incentives if you are an investor vs if you are an entrepreneur.

In other news, Klak and Innovit merged into Klak Innovit… I am happy to see some movement in the Accelerator, Incubator and Institutions that help entrepreneurs collaborate and optimize in Iceland. Accelerators are a key ingredient in the Startup Community development and I believe Kristjan Kristjanson the new CEO of the merged organization has his heart in the right place. He also runs Startup Weekend, Startup Reykjavik and has been of great help to many startups since he started working with entrepreneurs in 2007-8 I think.

April 5, 2013

Microsoft vs Google in the Enterprise

I was reading an article in the guardian titled “Microsoft threatened, as smartphones and tablets rise, Gartner warns” and another post by Fred Wilson/Christina about “Monopolies and Startups” both are connected to the theme of transformation that I have been referring to for sometime now. My colleague was telling me that someone asked him a question What about Surface? when they were discussing some device and technology choice, and his response was What about Surface? i.e who cares? That is the problem, when fringe products that are suppose to appeal to everyone usually does not appeal to anyone. Focus and niche strategy is the best way to launch a new product. It also goes back to the Innovators dilemma, on the new entrant. Microsoft is a new entrant in this space, and they should have acted like one instead they are acting like a big company they are which is sad to see because have many choices is good the consumer. In additino, the interesting part about these transformations is that everyone ignores it until it is too late. The Gartner report about the rise of Smartphones and Tablets is very interesting because few of us were seeing this before it has hit mainstream. IMHO, Microsoft lost out on this battle and Google has gained a huge advantage with their Chromebook, Android Ecosystem. This is the projection of Gartner and Fred Wilson actually wrote about this a while backOperating Systems shipmentsI believe the problem with the competition to the Android and iOS ecosystems should have been fought by Microsoft in a different way. They should have entered the low end market i.e a price point that works in large markets like India, China or Brazil or Latin America less that $150 like the Chromebook with their new operating system. The problem for Microsoft is that they want to be in the enterprise and the Enterprise IT is getting consumerized right in front of our eyes, Deloitte, one of the big 4 Accounting and Consulting firms allows their consultants now to bring their own device and they even subsidize a iPhone 5. I know because my wife just got a new iPhone and she DOES NOT like Apple products, but she now loves her new phone. I think it is a matter of time before the smartphone/tablet User Interface takes over the Laptop/Desktop. I think that is the inflection point that Gartner is alluding to. I think the biggest winner in this over the long haul is going to be Google, because they are very quietly innovating and coming up with Cloud based solutions that work seamlessly with their Android and Chromium ecosystems. Microsoft has found itself in a perfect storm, the assault by Apple in the high end devices and by Google, Amazon and many smaller startups in the lower end. To add insult to injury, enterprises are starting to see if they dont adapt their IT systems they will be left behind by their competitors so they are also looking for newer things that consumers are using. All the people who sell to the Enterprise continue to live in this dream world of yesterday. I have a strange feeling that in a couple of years, I will refer to this post to say I told you so. Consumers i.e employees in the enterprise will dictate what kind of software and device and infrastructure they want to run on rather than the IT department.

March 29, 2013

Promise of Big Data and whats wrong with it

twitter fail image

twitter fail image (Photo credit: Wikipedia)

I like Data as much as the next guy, but I am troubled by all the empty promises of big data. I think data is good but too much data is unwieldy and it becomes hard to separate the noise from signal. It does not matter how sophisticated our data sifting mechanism become it is still ugly. What worries me even more is our inherent ability to see patterns in tea leaves that could lead to hypothesis and theorizing based on Big Data. Nicholas Nassim Taleb in his book on Antifragility talks about this problem:

In business and economic decision making, reliance on data causes severe side effects – data is now plentiful thanks to connectivity, and the proportion of spuriousness in the data increases as one gets more immersed in it. A very rarely discussed property of data: it is toxic in large quantities- even in moderate quantities.

… noise and randomness can also use and take advantage of you, particularly when totally unnatural, as with the data you get on the Web or through the media.

The more frequently you look at data, the more noise you are disproportionally like to get (rather than the valuable part, called the signal); hence the higher the noise-to-signal ratio. And there is a confusion which is not psychological at all, but inherent in the data itself.

The world of Twitter and capturing every search by Google, we are fooling ourselves into believing that more data is better actually it is worse given the frequency of our observation. Maybe if we can spread the time variable out it could elicit some interesting dynamics. Anyways, it has been a lot of fun to read Antifragility the last couple of days… and fortunate to be in a place that is tranquil and peaceful, where inspiration is easy, all I have to do is look outside the window or walk out the door. I am in our summer house in Thingvellir, surrounded by mountains, lakes and glaciers and just pure nature, Icelandic Style.

Here is a troubling consequence of big data: Surveillance

Related articles

March 5, 2013

Where do great ideas come from?

Cover of "Where Good Ideas Come From: The...

I am the first one to reject the notion that Ideas don’t matter, but to a certain degree they do. Usually a problem drives one to think about how to solve the problem. I actually like this video that talks about this, by the author of the book Where Good Ideas come from? Steven Johnson. There is one element of the video that really appeals to me which is connecting with other people, sharing our thoughts and idea actually helps in formulating, incubating and birth of new ideas. It was the basis for me to found Startup Iceland – A Conference where Entrepreneurs from all over the world could meet in person, share ideas, thoughts and take away a great experience and do it a place like Iceland which is inspiring in its own right. I get inspired every time I leave my home and start running in the running trails. What if we could expand on this notion? Would it not be wonderful if we could have a retreat- a place to basically kick back and let our ideas run loose? well, that is the ultimate plan. My partners and I are also in the Hospitality business, ie. we build hotels, invest in hospitality technologies and run hotels as well. Our intention is to build this retreat in Iceland.

I think it is not a bad idea if I say so myself. Now we just need to Execute and make it happen. There are several insights in the video about Ideas. I have not read the book but I think Accelerators and Incubators that I have been writing about are the same things, they put a bunch of motivated, smart people in a single physical space and let them interact and solve different problem. That is the same reason I love Hackathons, and we are promoting the periodic hackathon events by GreenQloud.

March 4, 2013

Startup Risk

Cover of "Fooled by Randomness: The Hidde...

Cover via Amazon

I usually get really worked up when I am speaking with some employees in a bank about Startups and Entrepreneurship, they immediately say that it is Risky. I always ask them could they please tell me why they believe Startups are risky? Their usual answer is well 90% of all startups fail, which is anecdotal evidence because there is no way anyone has documented all the startups in the world and calculated the failure rates. I have written a lot about how we as humans are wired to be fooled by statistics and we just underestimate the risks associated with many things. What is even fascinating is that those same people from the bank were still working in the bank when the entire financial system in Iceland collapsed. I think banks are bigger risks than startups, atleast with Startups you know the risk of failure will only wipe out what you invested, whereas with Banks it can wipe out the entire equity base of Iceland. No wonder, Warren Buffett called Banks sit of Weapons of Mass Destruction. The risk on banks are exasperated by leverage, were as Startups run on equity which means what you put in is what you loose if the company goes under. Typically Startups that I have been pounding the table on require very little capital to validate, build a Minimum Viable Product and get market traction.

I have written about the books that really changed my perspective on Risks and I have Nasim Nicholas Taleb to thank for. I listen to audio books all the time and I think this is the 100th time that I am listening to his classic book “Fooled By Randomness“. There are so many pearls of wisdom in that book that I discover something new every time I listen to it. The only positive aspect of risk taking is in the Startup world because a black swan event ie. the chance of finding a Google or Facebook or Twitter or Amazon is very low but when it does happen it usually results in such a positive impact I don’t know why not everyone invest a small portion of their investment egg in this asset class. The monstrous returns that are possible can only be achieved if one takes enough bets but the size of the bets are usually very small and thats the point of doing this.

February 26, 2013

Disruption revisited and redefined

The word Disruption has a negative context, the definition according to is

1. ( tr ) to throw into turmoil or disorder
2. ( tr ) to interrupt the progress of (a movement, meeting, etc)
3. to break or split (something) apart
English: Diagram showing overview of cloud com...

(Photo credit: Wikipedia)

I feel the dictionaries do not do justice to the word. The use of the word Disrupt in the innovation context is more a positive one although it depends on which side of the table you are, are you an incumbent or a new entrant disrupting the established order. Disruption happens due to a number of reasons. I have written about it before, but what is fascinating is that all the things that we use today were disruptive technologies when they were introduced. Think of the Radio, TV, Video, CD Player, Automobile, Air travel etc they fundamentally changed how we perceive the service provided by these tools. I believe we are undergoing a major transformation in disruption, where business models are being disrupted.

Anyone can say what they want about Cloud Computing but it is truly disruptive in terms of the business model. The same is true for Mobile Commerce or for that matter Self Education. All these massive trends are in front of us and the change is not going to be like night and day but it is going to a gradual transition, where one day we wake up and see that 90% of us use Smart Phones not by using the keyboard but by giving voice instructions. I have been very impressed with how good Google Voice Recognition is on my Android. Fred Wilson wrote about it with the title “Simplicity, The Emerging UI and Machine Learning“.

The disruption occurs because of the ability of some entrant to see a new light to an accepted problem. I had a very interesting conversation with a buddy of mine who is in sales for very large network gear company, he was telling me about the conversation that he has with large organizations who basically dismiss the Cloud hype and how he disagreed with that argument. I agree with him, obviously I am biased because of my neck deep involvement in GreenQloud, where we were able to implement a small disruption in how you share and listen to music you own through our StorageQloud offering, it is so simple to do even my grandma can do it, mind you, she was a very very intelligent women. But the facts are facts… these technologies provide tremendous value to those who can embrace them and make the technology work for them, for those who are happy with the status quo it would look like a hype until that day when their competitors have moved over to this new technology and are eating their lunch in the marketplace… think Blockbuster vs. Netflix or Kodak vs. Digital Camera or Nokia vs. Apple, I can go on. You know who else is disrupting Volkswagon… I am sure you have seen this ad


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