Posts tagged ‘Social media’

May 8, 2014

Thubten Comerford – Speaker Profile – Startup Iceland 2014

ThubtenHeadshot-305x460We have over 2.4 billion people online now and about 2 billion are on the way. In this hyper connected world no longer are you selling your product or service in your neighbourhood, you customers are everyone who is connected to the Internet. As exciting as that sounds, it is not always obvious or easy to get in front of all these people and get them to consider your value proposition or buy your product or service. If you are an entrepreneur the most difficult part of building a company is building an audience and converting a large percentage of those who listen to become your customer. Building an audience is hard, believe me I take a lot of meetings with entrepreneurs and they throw words like Search Engine Optimization, Social Media leveraging and also we will find the “Growth Hacker”, yeah! right! There is no easy way to build an audience, getting in front of a million people is bloody hard. I don’t care what Facebook says, they have changed their algorithm to a point where you have to pay to get in front of the audience. Well, that is Facebook’s prerogative. That is why I am so excited to hear about how one of our guests to Startup Iceland Thubten Comerford has built his audience. He has been named the most connected individual on LinkedIn. If you are an entrepreneur or a startup founder or even an established business, you need to attend his talk. He is going to talk about how he built his audience. Here is a brief profile of Thubten. Thank you Helga Waage to connect me to Thubten.

Acknowledged by Business Insider as one of the “Best Connected Entrepreneurs” in the world, Thubten Comerford is a seasoned business builder who actively mentors startup founders in Portland, Oregon, and across North America.

He has interviewed hundreds of startup founders for his blog, Startup Weekly, which he co-founded in 2010.

Thubten’s primary business is his social marketing agency, WePost Media Social Marketing, which provides social marketing for businesses of any size. With more than 1/4 million followers on his personal and business Twitter profiles, he is a demonstrated master of audience building.

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May 7, 2013

SI2013 – Speaker Profile – Damon Berger and Shira Lazar

0666d5bWe are mixing it up this year in Startup Iceland… digital media meets startups meet digital marketing, no-one better than Damon Berger and Shira Lazar can talk about this. Damon led Twentieth Century Fox Film Corporation as Director of Digital Marketing, where he set and executed the overall digital campaign strategies for theatrical domestic releases, including media spending, social media, content, and new technology partnerships. He was also a Webby Award Honoree for his work on the Avatar campaign (see Mashable’s article “How Social Media and the Web Helped Avatar Make $1 Billion”), his other titles included Diary of a Wimpy Kid, The A-Team, Predators, Vampires Suck, Machete, and Wall Street: Money Never Sleeps. How cool is that?  I loved Wall Street: Money Never SleepsShiraLazar_headshot-342x309

Shira Lazar is the Host and Executive Producer of the Emmy nominated  live interactive daily show show and 24/7 news hub, “What’s Trending”. She is also the Host and Creator of the talk show of YouTube,  “Partners Project”, interviewing the biggest YouTube stars. Named one of Fast Company’s 2011 Most Influential Women in Technology and Huffington Post’s “Women in Tech to follow on Twitter” , Shira has been the face of the biggest live-streams on the web including, The Oscars and The Grammys among many others. Lazar is a Webby Awards Honoree and 2 time IAWTV Winner For Best Web Series Live Host.

A digital trailblazer, she speaks at conferences around the world, is a regular contributor on The Huffington Post and appears frequently on networks like Bloomberg TV, CNN and Fox News Channel discussing Internet culture and digital trends. You can read Shira’s weekly posts covering the intersection of business and social media on Entrepreneur.com.

May 1, 2012

Rebuilding Iceland through Startup Iceland

Under 30 CEO is promoting a Venture Tour Iceland, a package tour that I wrote about here. There is a follow up post on “Fixing the Global Economy Through Entrepreneurship and Innovation“. What is exciting to note is that there are young entrepreneurs from all over the world who are starting to show interest to travel to Iceland and participate in Startup Iceland Conference on Building Sustainable Startup Ecosystems. We have reset our scope of the conference,after our sponsor setback but we are more motivated and energetic because of the level of support coming from all over the world. This is overwhelming and exciting. Here are some practical updates about the conference:

The Venue for the Conference is moved to Andrews Theater in Ásbrú in Keflavik – yes, I know it is 40 minutes away but we believe that taking people in Reykjavik out of the comfort zone is a good thing and yes, we are planning on arranging transportation that would allow people to gather in one place and make a road trip of it. Haukur is working on making this a fun trip to the event.

We have a new young speaker Rebecca Kantar, Rebecca is the Founder & CEO of BrightCo, a for-profit social enterprise that leverages the talent and networks of the world’s top young social entrepreneurs (an untapped resource) for leading brands.  Rebecca has served as the CEO of Minga, a nonprofit organization dedicated to combating the global child sex trade by harnessing the power of teens.  At Minga, Rebecca is launching Stay 13 a campaign to ensure teens get to worry about learning to drive and going to soccer practice—not being sold for sex. Beyond Minga, Rebecca has served as an advisor to Ashoka’s Youth Venture and to DoSomething.org.  For her leadership, Rebecca was awarded the TIME Magazine and Bentley University Tomorrow25 Award and a dozen similar honors. Rebecca won the Staples/Youth Venture Social Entrepreneurship Competition Grand Prize and delivered a TEDxTalk.  Most recently, Rebecca was named a Harvard College Faculty Club Fellow and appointed to the U.S. Committee to UNSECO.
We will changing the registration process for the event. For those who have already registered, we will contact you and figure out the best way to modify your purchase for the new changes, if we have not done that already.
The Hackathon is still on May 29th, hosted by Reykjavik University. This is going to be the first Hackathon event hosted by Reykjavik University and I think it is a fantastic way to showcase the awesome programming talent that exists in Iceland and for companies who are looking for talent. We are working on getting GreenQloud, Clara and Videntifier to participate in sharing their challenges and see if the crowd can hack a solution using the APIs and Open Source tools that are available on the Internet now. We are working on some exciting rewards and of course you will get recognition.

February 20, 2012

Social Media is Not Done! It is just getting started

Image representing TechCrunch as depicted in C...

Image via CrunchBase

There is a lot of discussion that Social Media is done, what with Facebook, Twitter, Google+ and your Mom wanting to start a social media company. I don’t think so, I think like everything else there are leaders and followers. Here is a Techcrunch article titled “Beyond Facebook: Rise of Interest-Based Social Networks” Where the main idea is that there are interest groups forming around specific areas that define the new depth in social networking. I see this possibility with many things. In my view, this is the play of the Long Tail on social media networks. There is going to be a long tail whether we like it or not, will these special interest social networks be as valuable? Not so much but they will derive value for the network that it is defined by and for new members to find them and become part of it. We have already seen this form in Photo Sharing (Instagram.com) Fitness (RunKeeper.com) Finance (StockTwists.com), Gaming (GameHub.com), etc It used to be called User Groups but then again the idea of sharing rich media has made each of these networks more value and the ability to bring the value propositions from the main stream into special interest has also made the margins more valuble. We are starting to understand how all these connection really drive value to traditional businesses as well as new businesses. We can actually measure and validate all our business hypothesis without having to spend tons of money in building things. I have written about this learning before as Validated Learning, Business as a Hypothesis, it is probably the most fascinating time to be an entrepreneur and start a new business because you have so much data to learn from. We never had that! thats why I believe we are not done yet! we are just getting started. Just think about how long it would have taken a new Mediacompany like Techcruch to get started?

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